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Knowing Your "Niche"

What is a "Niche"?

It is the way you differentiate your business from others. It is creating a perception that your client market cannot live without you. It is researching and knowing that your market is large enough and being confident in knowing that what you have to add is valuable. It is knowing your demographics and customers and what their needs are.

It is knowing that you have what it takes to get the job done.

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